Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business.

He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, is currently an adjunct professor in the Master of Marketing program with the Owen School of Business at Vanderbilt University, and has spoken to thousands of people about creating a clear message. Past clients include Microsoft, Certified Angus Beef, Tempur Sealy, Will Guildera, Amy Porterfield, Scott Hamilton, and more.   J.J. travels around the world facilitating messaging workshops and keynotes, helping people grow their business.