Selling Isn’t the Problem. Your Definition of It Is.
J.J. Peterson J.J. Peterson

Selling Isn’t the Problem. Your Definition of It Is.

Selling doesn’t feel uncomfortable because you’re bad at it—it feels uncomfortable because of how it’s been defined. Drawing on insights from Bob Burg, we explore how shifting from convincing to creating value changes everything.

Read More
How Leaders Develop a Point of View
J.J. Peterson J.J. Peterson

How Leaders Develop a Point of View

In a world full of information, what actually separates leaders who shape conversations from those who simply repeat them? It’s not more knowledge — it’s a clear point of view. In this episode of Badass Softie, Dr. JJ Peterson explores where leadership perspectives come from and why developing your own voice requires both courage and reflection.

Read More
Strong Leaders Change Their Minds
J.J. Peterson J.J. Peterson

Strong Leaders Change Their Minds

What if the strongest thing a leader could say isn’t “I was right,” but “I see this differently now”? True authority isn’t built on rigidity — it’s built on responsiveness.

Read More
The Strategic Power of Being a Beginner
J.J. Peterson J.J. Peterson

The Strategic Power of Being a Beginner

As responsibility grows, experimentation often shrinks. And when experimentation shrinks, perspective narrows. Here’s why deliberate beginnerhood is strategic leadership training.

Read More
The Hidden Cost of Cynicism in Leadership
J.J. Peterson J.J. Peterson

The Hidden Cost of Cynicism in Leadership

Cynicism often begins as protection, not bitterness. But over time, what once kept leaders safe can quietly reshape trust, creativity, and connection—at work and beyond.

Read More